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Green Climate Fund Identity

The Green Climate Fund, headquartered in Songdo Smart City, South Korea, will play a key role in channeling new financial resources to developing countries. GCF will catalyze climate finance on an unprecedented global scale to promote the paradigm shift towards low-emission and climate-resilient development.

RDA was chosen to develop the Fund's visual identity, website, and comprehensive arsenal of launch materials to be rolled out during Climate Week, NYC, and several high-level meetings over the fall and winter of 2014.

Rather than dividing the earth into continents and oceans, the identity we developed unifies the image of the globe as one precious green sphere. It conveys a new perspective on low-emission, climate-resilient global development on our home planet.

The logo reflects key qualities of the Fund as a global, sustainability- driven, innovative, and multi-faceted organization that seeks to stabilize greenhouse gas concentrations in the earth’s atmosphere. The multiple green facets visualize the many aspects of green climate finance strategies, activities and solutions, the many stakeholders who contribute to the Fund’s mission, and the co-benefits of multilateral green climate cooperation.

The earth is represented in an icosahedral model, using triangles, rather than the traditional latitude-longitude mesh: a globe tied to innovative climate science. The logo evokes the architectural look of diagrid construction that has become a hallmark of sustainability and energy efficiency.